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Winners of Home Centre’s Room Makeover Contest Gear-up for the Transformations
Dubai-UAE: 16th May 2012
A room makeover infuses fresh energy into people’s lives. It could serve as a source of inspiration for the young, prove to be the perfect gift for aging parents, or offer a reason to live for the ailing. Heart-warming stories such as these from across six countries in the GCC came up for selection at the second season of the ‘Home Centre Room Makeover’ contest this year.
From over 3500 entries, the jury panel picked out 20 winners for the room makeovers – after a long and difficult review process. Seven winners are from the UAE, two each from Bahrain and Oman, and three each from Kuwait, Saudi Arabia and Qatar.
Aarti Jagtiani, General Manager, Home Centre, said: “Like last year, this has been a very difficult judging process with a multitude of entries coming in from a very large audience. Now the Home Centre Room Makeover team is all set to make the big transformations happen. Not only is it a great challenge and learning for the brand, it is also a very fulfilling experience that goes beyond creating appealing homes. It allows us to touch the lives of people in the countries we operate and experience the impact our brand can have on their lives.”
Each room makeover worth AED 10,000 (or equivalent local currency) is executed in a single day by the Home Centre teams of stylists. The experts base their recommendations on the tastes and personalities of the winners, their requirements and reasons for the makeover, new trends in the market and optimum utilisation of space. Homes are redone with the latest range of Home Centre furniture and household accessories to bring alive a new trend with maximum utility for everyday living. The result is a distinct visual impact created by matching colours, lighting, palettes and textures to reflect the personality of the winners and their needs.
Running from 2 - 21 April, the contest engaged a wide audience that competed for the room of their dreams. Home Centre ensured that the winners were chosen with focused thought and care. Public voting was conducted to shortlist candidates, which was followed by extensive rounds of reviews and personal interviews.
In 2011, Home Centre successfully organised the first-ever ‘Room Makeover’ contest in the UAE. Owing to its great success the competition has gone GCC-wide this year.
Voted a UAE 'Superbrand' in January 2012 for the third consecutive year, Home Centre offers a mix of contemporary and traditional designs across furniture, furnishings, home accessories, kitchenware and gift options at exceptional value.