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Home Centre 'Room Makeover' contest goes GCC-wide offering room makeovers worth AED 200,000 for 20 winners

UAE, Dubai: 2nd April 2012

Home Centre, the region's leading home retailer, today unveiled the second edition of its hugely successful 'Room Makeover' contest. Previously hosted only across the UAE, the competition goes GCC-wide in the current season and invites entries from the UAE, Saudi Arabia, Qatar, Kuwait, Oman and Bahrain.

The contest will select 20 winners across the region that will each be given dramatic room makeovers for a chosen living space worth AED10,000 in the UAE; KD1,000 in Kuwait; BHD1,000 in Bahrain; OMR1,000 in Oman; SAR10,000 in Saudi Arabia; and QAR10,000 in Qatar.

Beginning on 2 April, the competition will run on a microsite hosted on the Home Centre website that will also be accessible from the brand's Facebook - Participants can register through their Facebook accounts or personal email addresses until 21 April.

To engage a wider consumer base, the competition will be open to public voting allowing applicants to share their entries with family and friends in order to gain votes and increase their chances to win. The top 100 entries that receive the highest votes will be shortlisted for the next round and additionally win a limited edition Home Centre cookbook. An internal jury will also review the rest of the entries to select deserving candidates.

From the second round of selection 40 participants will be picked out as the shortlisted finalists. Experts from Home Centre will then examine each of the 40 shortlisted homes to select the 20 final winners from across the six GCC countries.

Aarti Jagtiani, General Manager, Home Centre, said: "The Home Centre team is excited about the second season of our highly successful Room Makeover contest, which offers an excellent opportunity to reach our customers across the region. Additionally, it allows us to understand customers' aesthetic and functional needs, which will go a long way in creating an appropriate product portfolio. The beauty of the contest is that anyone can enter - it is not linked to purchase or transaction. The entire experience is very rewarding, at many levels."

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In 2011, Home Centre successfully organised the first-ever 'Room Makeover' contest attracting over 3,200 entries from the UAE. In addition to providing home décor expertise, the Home Centre design team made a distinct visual impact by matching colours, lighting, palettes and textures to reflect the personality of the winners. All products including furniture, painting and accessories for refurbishing the rooms were offered by Home Centre.

Voted a UAE 'Superbrand' in January 2012 for the third consecutive year, Home Centre offers a mix of contemporary and traditional designs across furniture, furnishings, home accessories, kitchenware and gift options at exceptional value.

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