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Home Centre Receives Service Hero Award for Superior Customer Service

Kuwait: 22nd February 2016

Home Centre, the largest home retailer in the Middle East, was awarded the Service Hero CSI award in the Home Furniture category. The brand was recognized for its commitment to providing outstanding service and value to its customers at the Customer Service Assessment Awards held on 15th February 2016 at JW Marriott, Kuwait.



Service Hero is the Arab world's only 100% consumer powered customer satisfaction index which rates 16 industry categories such as cafés, retail banks, mobile operators, home furniture, electronics, airlines among others for customer service. After nominating leading brands in every category, Service Hero begins the voting process which lasts for a year.

Launched in 2010, this index has measured over 100,000 consumer voices covering more than 300 private sector companies in Kuwait and has also recently expanded to UAE.

Competing against 15 large multinational brands in the home furniture category, Home Centre, which has 5 stores in Kuwait, was honored by Service Hero based on votes which were placed by customers in Kuwait from 2015 to 2016.

Médéric Payne, CEO of Home Centre said: “We are honored to have received this prestigious award by securing the maximum number of votes. Customers have always been our prime focus and this recognition reflects our long-standing dedication to providing exceptional customer service. This win motivates us to sustain our customer satisfaction index as we strive to remain the preferred home shopping destination in the region.”

Votes are placed based on the service dimensions of reliability, speed, product quality, value, location, staff quality, call center and website quality. Customers were also asked to make a comparison between the expected and actual experience of the service and rate factors including overall satisfaction and loyalty.

Service Hero has partnered with American Customer Satisfaction Index and members of European Society of Opinion & Market Research, ensuring results are impartial, objective and accurately reflect the voice of the consumer.

Recently, Home Centre won the Most Admired Retailer of the Year award in the Home and Housewares category at the 5th Annual Images RetailME Awards 2015, where it was also conferred with the 2015 – 2016 Global Innovation Middle East Award.

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