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Home Centre opens second store at Madina City

UAE, Dubai: 15th January 2012

Brand overhaul exhibits a fresh and contemporary style in line with the brand's expansion plans in KSA the region.

Home Centre KSA, the leading market retailer in furniture and home furnishing, unveiled a brand new look and feel with their latest store at Madina City. This new store unveils the brand's contemporary identity and brings to customers a preferred shopping experience. 

This is the second Home Centre store opening in Madina, followed by their first store at Aliat Al Madina. The new stores represent the brands strategic and rapid expansion plan in the KSA. The new stores closely followed the opening of another flagship store in KSA's Taif region in the last quarter of 2011.  

Mr. Abdullah Al Ahmed, Chief Executive Officer, Landmark Group KSA, said, "The last year has seen some large and exciting changes taking place at Home Centre. The brand's underlying principle of warm service and welcome are still firmly in place but the look and feel have been strongly enhanced. Over the years we have grown considerably and the new stores encompasses our commitment to our customers in KSA and the region. The newly opened store in Madina City provides a platform for our continued development and excellence in the market."  

The unveiling of the new identity of the Home Centre brand in KSA earlier in 2011, preceded the implementation of new retail stores. The new outlets will be further followed by similar roll outs across the brand's retail network in the region.

"KSA is one of the most important and integral regions for our business and a crucial part of a new chapter in the history of Home Centre. As our home-grown company evolves into an international brand name the new stores bring to our customers much more than just a new logo; it symbolises our growth and commitment towards serving our customers with a better store experience. Our new look is in keeping with the modern pace of living and brings practical solutions for the fast-changing lifestyles," says Aarti Jagtiani, General Manager, Home Centre.  

The design strategy was developed to create spaces within the store that evoke the same experiences and feelings which are reflected in the brand's new tagline, 'Find your Home in Ours'. The new store format infuses a sense of warmth and comfort while creating merchandise zones which replicate the many facets of our home living.

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